I recently found my way on a most-expenses paid press trip to Egypt. I sent the right emails to the right people at the right time.If that’s not a tongue twister, I don’t want to know what is. One of http://www.webokase.fr the conditions of the press trip was that I actively promote the destination on social media. Fuck me. Promoting
your blog on social media is tedious and only really works if done consistently and very actively. As a Travel Blogger with very little successful social media experience in the past, the following example is what I did to successfully engage people on social media at the last minute.
1) Download a Social Media Management Platform
Some kind of software to schedule tweets and Facebook posts in advance must exist. Right? Yes. After experimenting with a few software options to schedule future Twitter posts I chose Tweetdeck. With Tweetdeck I could more easily manage my Twitter account. This software allowed me to schedule future tweets to give other users the impression that I was tweeting in real-time.
2) Research Twitter Hash-tags
Few will read what you write if you do not make use of hash-tags. Twitter hash-tags are simply keywords with # added before the world.
- Example) “#Egypt”
You can make any word a hashtag but unless other users search for that exact matching case word, no one will actually see your tweet. The way I researched the most popular hash-tags for my niche is simple. Many other travel bloggers within my niche already wrote extensively about the most common travel
Robes de bal courte related hash-tags. I built a list using those ideas. I also searched for popular “Egypt” hash-tags and found more great results.
In a couple of minutes I built this basic list: #lastminute, #AllInclusive, #sinai, #sharm, #ttot, #travel, #lp, #matadorn, #hotel, #luxury, #Egypt, #egypttravel, #TMOM, #TravelTuesday, #TNI, #BeachThursday, #FriFotos, #BKKFatty, #RTWSoon, #RTWNow, #careerbreak, #MeetPlanGo, #expchat.
3) Research Popular & Relevant Users
I quickly learned that in addition to hash-tags I needed to proactively target other Twitter users in my niche, Egypt and Travel. The idea is to tag other relevant users in my tweets. Doing this will help make the leaders in your niche aware of what you are doing. In my case, I was able to show them what I was up to in Egypt.
In a couple of minutes a I created a small list of relevant Twitter users for me to target with my tweets. This included @LoveEgypt, @experienceegypt, @sinaiweekly, @come2eg, @Savoy_Group, @AlternativEgypt, @Egypt_Portal, @egypt_travel_in, @lonelyplanet, @egypt_tourism_, @FrommersTravel, @umarket, @Gadling, @msnbc_travel, @nytimestravel, @Bennu, @BudgetTravel, @travelsearh, @EgyIndependent, and @matthewteller.
4) Write and Schedule Your Tweets
Combine your research of hash-tags and relevant Twitter users to compose actual tweets that new users will read. You can even attach a photo. Since you will schedule the tweet to be published sometime in the future you need to write it from the perspective that you have already done what you write. For the tweets about Egypt I scheduled tweets a day in advance of actual things I had done the day before.
Let me break down an example of tweet using all the elements.
“Thinking about trying the #luxury #Sharm el Sheikh nightlife. Already tried #Soho Square. #Pacha tonight in #Egypt? #TMOM @experienceEgypt”
This tweet received many impressions, re-tweets, and responses from other Twitter users. It uses the popular hash-tags, asks a question, and targets a specific user. Simple enough. Right?
As a travel blogger without a huge existing following I did pretty well with this one week Egypt Twitter campaign. Nearly 100 new subscribers, dozens of re-tweets, and responses. A personal favorite were the multiple invitations I received from expats and Egyptians to show me around in their respective cities.